News Briefs

  8/16/2014, Av 20, 5774

Yahoo to Acquire Israeli Start-Up ClarityRay

Yahoo has announced that it will be acquiring the Israeli start-up, ClarityRay. The start-up began two years ago, and offered tools for online publishers to circumvent ad blockers.

It is estimated that the company sold for $20 million. The company's focus appears to have moved away from ad blocking to ad security and online fraud detection.