Marketing Director Arnon Harel of the Golan Heights Winery told Arutz Sheva, Monday, that his company's sales in Europe have risen 20 percent in the last year despite boycott attempts by anti-Israel forces.
Speaking in general terms, Harel said consumers are interested in quality wines, "even if they cost a bit more." He said demand has caused a constant shortage of white and bubbly wines, adding that the vineyard is prepared for next week's Shavuot holiday. Golan Heights will introduce a rose based on Sirah grapes as a followup to its recently-launched bubbly rose. Harel said the bubbly niche is one that will develop in the years to come.