Archive: 5/4/2014
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  5/4/2014, Iyar 4, 5774

New Chabad 'Fashion' - Plastic Wristbands


As part of a major campaign to recruit Israeli children to join in with its annual Lag Ba'Omer parade, the Chabad movement in Israel will be taking a page from “cause” organizations like health organization Livestrong, and distribute plastic fashion wristbands to kids throughout the country. The campaign kicked off Sunday morning, with more than 500 buses around the country sporting large, colorful ads for the parade and the wristbands.