The National President of the Zionist Organization of America (ZOA) Morton A. Klein praised American actress Scarlett Johansson, the new spokesperson for the SodaStream company. “Scarlett Johansson is to be strongly praised for having the moral and intellectual clarity to understand that BDS is nothing other than a a group seeking to delegitimize, politically ostracize and economically harm Israel," Klein stated. “As the ZOA has stated numerous times, the Jewish presence in Judea/Samaria and eastern Jerusalem, the biblical, historical and religious heartland of the Jewish people, is entirely legal," he added.
Johansson recently appeared in a television commercial for the company which manufactures home carbonated soft drink machines. SodaStream is located in the Mishor Adumim industrial park in the Judea region.