He Ru Follow us: Make a7 your Homepage
      Free Daily Israel Report
      Archive: 1/17/2014
      01:14
      Reported

      News Brief

        1/17/2014, Shevat 16, 5774

      Israeli Start-Up Solves Cut Fruit Going Bad


      A new Israeli start-up company has decided to tackle the age-old problem: how do you stop cut fruit from going bad quickly? SPRESH's new all-natural spray does just that, preventing the deterioration of cut fruit's taste, color and texture for up to 24 hours.

      On the start-up's Kickstarter campaign page, where the company is looking to build funds to expand their production, SPRESH founder Aviad Mozes writes he started the project to stop fruit discoloration after having to throw out left over browned fruit that his son wouldn't eat.