Flocks of visitors came to the Benyamin region of Samaria to play in the snow, after the roads were cleared. Moshe Ronsky, the tourism director for the Benyamin Regional Council stated "two to three days before the storm, when the forecasts were already talking about significant snow, we brainstormed with the Department of Tourism. We saw the snow storm as an opportunity to expose to the public to the region." The staff had sleds and other snow gear prepared in advance for visiting families. The Benyamin region has many high hills. Other hilly areas of Israel including Mount Hermon saw an increase in tourism as well.