The Jerusalem-based Inbal Hotel and Gordon Tours has launched an innovative program in which tourists can sight-see on bicycles. The kick-off event took place Tuesday afternoon. The bike tours enable visitors to efficiently visit the small streets and alleyways of the capital city and get exercise as well. Such sites include the Old City, the Russian Compound, the historic Rehavia / Shaarey Hesed neighborhood, Mount Zion and more. Bruno De Schuyter, CEO of the Inbal Hotel stated, "we are witnessing an increase in demand for integrating healthy athletic lifestyle and a five-star hotel experience in visiting Israel."