Supervisor of Prices Uri Tzuk-Bar of the Ministry of Agriculture and Rural Development recommended, Sunday, that white cheese with a fat content of five percent and sweet whipped cream with a fat content of 38 percent be subjected to government price controls and significant price reductions. The recommendation came after a study that indicated unreasonable profits to the major dairies, which had a market share between 70 and 90 percent, depending on the profit. Implementation of the recommendation is subject to public hearing.
Following public hearings a few months ago, a joint price committee of the Agriculture and Finance Ministries is considering putting Tnuva brand sweet whipped cream, Emek semi-hard cheese and the 200-gram sizes of 4.5-percent Eshel and three-percent Gil unflavored yoghurts under price controls because of the agricultural cooperative's market share. Tzuk-Bar said cottage cheese is not a candidate for supervision because the dairies appear to be policing themselves due to public pressure. The committee is raising the ceiling on supervised products by four tenths of a percent.