Ariel Mayor Eliyahu Shaviro blasted the perceived snub of his city when a McDonald's official announced they would not open a branch in the new mall. "The decision by McDonald's is an unfortunate decision and discriminates against the residents. All issue of culture and commerce should stay out of the political arena. Commerce is a bridge that creates good relationships irrespective of religion, race and gender. Peace will come through cooperation and trade, not through boycotts," the mayor stated on Wednesday.
According to media reports, an Israeli McDonald's representative said that the international restaurant chain would not open a branch in Ariel because it is located in Samaria.