Daily Israel Report
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News Brief

  12/14/2012, Tevet 1, 5773

Israel Launches Winter Tourism Campaign in Russia


Israel has launched its annual winter tourism campaign, this year in Russia and Ukraine at a cost of NIS 8 million. The effort includes advertising in mainstream, professional and tourism print media as well as billboards, radio stations, digital and social media.

Various vacation options in Israel are presented, including entertainment and leisure, positioning the Jewish State with Israel as “the Holy Land with Jerusalem at its center.”