Archive: 2/12/2012
Daily Israel Report
23:09
Reported

News Brief

  2/12/2012, Shevat 19, 5772

Golan-Galilee 'Pink Lady' Apple Campaign Ahead of Purim


The Bereshit (Genesis) Corporation of the Golan and Galilee peaks will start a marketing promotion featuring the "Pink Lady" variety of apple, ahead of the Purim holiday, which is about three weeks away. Among the activities in the supermarket chains, actors dressed as giant Pink Lady apples will circulate, inviting people to be photographed giving them a hug; the photograph being presented to the shoppers as a "Pink Lady" magnet in a matter of minutes. The campaign also calls for tasting stands and individual packages of apples with a greeting to the household it's going to.

A campaign of interactive internet activities with prizes is also planned via blogs and social networks.