The executive director of the TGI survey in Israel, Eitan Kesif, said Wednesday that the Israel Hayom newspaper has increased exposure to the print media.
"The strengthening of Israel Hayom in the first half of 2010 also affects the overall level of newspaper reading in Israel," he said. "After a general stagnation in 2009, we again see an increase in the reading of daily newspapers. Today that level stands at 62.8% in the first half of 2010, compared to 59.7% in July - December 2009."