“He changed my life” – these words next to the face of a smiling Israeli have been plastered on Egged buses throughout the country on the Sukkot holiday. The ads were placed by a Christian missionary group.
The Egged public transportation company claimed it was not to blame for the ads. It said it had appealed to the franchise responsible for outdoor advertising on its buses and demanded they remove the ads immediately, noting they disturbed the feelings of large portion of their clientele.
Egged says the franchise responded positively to the request and added that from now on it would oversee the ads it placed on its buses more strictly