The Golan Heights Winery is launching a new initiative with the Golan Brewery to make premium beer. The companies have signed a strategic collaboration deal to establish a brewery that will produce premium Israeli beer. As part of the deal, NIS 3 million ($750,000) will be invested to expand Golan Brewery's production lines from their current 150,000 bottles a year to around a million.
The beer will be marketed and distributed by Golan Heights Winery in an attempt to penetrate chain and private stores. The venture is hoping to complete development of a new unpasteurized beer created from water taken from the Heights' Salukia Spring within the coming months.