Op-Ed: Israel Publicity: IDF Apps, And Irrelevant Professors
Published: Wednesday, July 18, 2012 8:02 PM
Where to start?
Ronn Torossian, CEO of 5WPRThe author is CEO of 5WPR, 1 of the 25 largest PR Agencies in the US.
Some random interesting media readings of the last few days:
- Interesting story by MJ Rosenberg on "Jewish Vote: Still Liberal After All These Years in The Huffington Post. "Statistically, with the exception of Florida, American Jews really don’t live in swing states and their votes aren’t as important as media makes them out to be. Israel does continue to be an important ally – and wealthy Jews like Dr. Irving Moskowitz and Sheldon Adelson continue to donate handsomely, but I am sure voting trends will change as Jewish demographics continue to change and become more religious."
- According to his website: “Juan Ricardo Cole is a public intellectual, prominent blogger and essayist, and the Richard P. Mitchell Collegiate Professor of History at the University of Michigan.” One wonders why he’d be writing about internal Israeli political parties, but beyond that Cole posting that Anti- Israel Publicity has “nothing to do with anti-Israel sentiments or hatred of Jews” is simply inaccurate.
- His post on top reasons Israel is losing the public relations battle states that: “
- Israel is the only country on Earth whose very existence is questioned on a daily basis, and the Jews are the most hated people on Earth.
- The very notion of the Jewish state is the reason Israel is opposed.
- Israeli policies are no more off limits to criticism than are Argentinian or Indonesian ones, despite what the country’s remarkably thin-skinned and intolerant partisans often allege” leaves out a few simple facts.
- Interesting story on theIsrael Defense Forces (IDF) website about the first online application “designed to encourage the participation of the public and enlist the public’s support in the distribution of messages on social networks.” Publicity is a part of war – and it's great that the IDF is incorporating PR apps.